How should a funeral home handle price information on social media?

How should a funeral home handle price information on social media?

• A. Avoid posting any price information on social media.
• B. Post a general message about price, with no details.
• C. Ensure prices and disclosures reflect GPL/CPL/OBP and link to the official price lists.
• D. Post only promotional material without any pricing details.

Answer: (C)

Pricing information shared on social media must be accurate, complete, and tied directly to the funeral home’s official price lists. Under the Funeral Rule, price disclosures must be clear and provided in writing, and if you share pricing online, what you post needs to reflect the actual items and prices in your official lists (General Price List, Casket Price List, Outer Burial Price List) and include a link to those official price lists. This protects consumers by letting them see the exact services and merchandise along with their prices, and it ensures the information remains current and consistent with the official disclosures. Other approaches fall short because posting only a general statement or promotional materials without linking to or reflecting the official price lists can mislead or omit required details. Avoiding price information entirely also fails to meet the obligation to provide clear price disclosures. By aligning social media pricing with the GPL/CPL/OBP and linking to the official lists, the home complies with the rule and helps consumers compare options accurately.

Pricing information shared on social media must be accurate, complete, and tied directly to the funeral home’s official price lists. Under the Funeral Rule, price disclosures must be clear and provided in writing, and if you share pricing online, what you post needs to reflect the actual items and prices in your official lists (General Price List, Casket Price List, Outer Burial Price List) and include a link to those official price lists. This protects consumers by letting them see the exact services and merchandise along with their prices, and it ensures the information remains current and consistent with the official disclosures.

Other approaches fall short because posting only a general statement or promotional materials without linking to or reflecting the official price lists can mislead or omit required details. Avoiding price information entirely also fails to meet the obligation to provide clear price disclosures. By aligning social media pricing with the GPL/CPL/OBP and linking to the official lists, the home complies with the rule and helps consumers compare options accurately.